Needle in the Noke Brings Southwest Virginia a Brand New Needlepoint Shop

For years, needlepoint enthusiasts in Southwest Virginia shared a common struggle. If you wanted to browse a wide selection of hand-painted canvases, feel premium fibers, or access professional finishing services, you often had to pack up and travel several hours out of the region.

That journey is officially over!

Needle in the Noke has officially opened its doors at The Shoppes at West Village in Cave Spring, bringing the Roanoke Valley a brand new needlepoint shop. Celebrating its grand opening on Saturday, October 10, 2026, this bright and welcoming space is already making waves as the neighborhood's new creative happy place.

More Than Just a Retail Store

Stepping inside Needle in the Noke, you are immediately greeted by a kaleidoscope of colorful threads, eye-catching hand-painted floral canvases, and a curated assortment of fun accessories. But if you talk to owners Katie and Tina, they will tell you that the shelves are only part of the story.

When dreaming up the shop, Katie and Tina envisioned a space where creativity, friendship, and craftsmanship could seamlessly intertwine. For Katie, the craft is a beautiful legacy learned from her grandmother. For Tina, stitching became a source of peace, mindfulness, and connection. They wanted to build a sanctuary where those same experiences could be passed down to others.

From the central tables designed for gathering to the helpful staff ready to troubleshoot a tricky stitch, the boutique is built around a simple philosophy: building community, one stitch at a time.

What You'll Find Inside

Whether you are a seasoned pro with decades of projects under your belt or someone who has never even held a tapestry needle, Needle in the Noke has something tailored for you:

• Hand-Painted Canvases: A diverse collection ranging from modern, vibrant patterns to timeless classics.

• Premium Fibers: High-quality threads and wools from trusted brands that add stunning texture and life to your work.

• Professional Finishing: Turn your completed canvases into lasting family heirlooms, custom pillows, or unique gifts.

• Classes and Workshops: Regular, beginner-friendly sessions and technique workshops to help you grow your skills with confidence.

A Place for Everyone

If you missed the bustling energy of grand opening day, do not worry. The momentum is only growing. The shop's newly redesigned website is fully live, making it easy to browse upcoming events, sign up for classes, or join the "Stitch List" email newsletter to stay updated on trunk shows and new arrivals.

Needlepoint has a special way of slowing us down in a fast-paced world, reminding us that beautiful things are worth creating by hand. So why not find your next project and a few new friends along the way?

Drop by, grab a chair, and come sit and stitch a while.

Visit Needle in the Noke

Address: 3555 Electric Road, Suite J, Roanoke, VA 24018

Phone: 540-512-4986

Website: needleinthenoke.com

Hours:

Monday: Closed
Tuesday: 10 AM–5 PM
Wednesday: 10 AM–6 PM
Thursday: 10 AM–5 PM
Friday: 10 AM–5 PM
Saturday: 10 AM–4 PM
Sunday: 11 AM–3 PM